Job Duties
- Ensure that audience are engaged by being proactive and responsive to questions and queries across all digital channels to improve response rate and time.
- Ensure customer feedback are appropriately channelled for the necessary actions by Customer Experience Team (CX Team)
- To ensure audience responses on all our social media platforms are appropriate for the queries raised and non-automatic in nature.
Content Creation
- Ensure alignment of content creation and platform usage on the Bank’s social media platforms to retain interest and drive conversion.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Develop creative story ideas or copies for various online channels that are in line with the Company’s marketing communication strategy.
Relationship Building
- Build relationships with brand ambassadors through sustainable and effective influencer and blogger management/engagement.
- Partner with product, Digital Transformation, innovation & technology teams to deliver customer-centric digital experiences.
Capacity Building and Thought Leadership
- Develop and organize periodic training sessions and workshop for relevant staff within key functions on appropriate topics including online communication and its impact on the Bank.
- Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate.
Management Reporting and Analytics- 20%
- Develop and organize periodic training sessions and workshop for relevant staff within key functions on appropriate topics including online communication and its impact on the Bank.
- Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate.
Governance and Control – 10%
- Ensure adherence to governance and compliance.
- Monitor adherence to the Marketing, Sponsorship and Brand, (country)
and Group Marketing, Policies, and standards to ensure compliance.
- Contribute to the development of business unit strategy.
- Ensure all Digital assets receive local and or Execution Forum approval.
- Manage departmental budgets and ensure all expenditures receive necessary approvals as per policy.
Person Specific: Education, Knowledge, Experience & Expertise
- The jobholder must have a BSc/MSc in Marketing, Digital Marketing, or any related field.
- Professional certification and/or a master’s degree in related field is added advantage.
- 3-6 years proven working experience in Digital Marketing and campaign management.
- Strong experience with Google analytics, Google Ads, Web optimization, wireframe design, SEO, and SEM social media channels
- Data driven, understands the importance of KPIs, measurement, Tracking and Reporting
- Experience in optimizing landing pages and user funnels.
- Knowledge of digital marketing experience in the banking industry is an added advantage.
- Experience in creative writing, graphic design and photography skills would be an added advantage.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Role Specific
- Digital Marketing skills
- Strong analytical, problem-solving and a data-driven skills
- Strong Communication skills (written and verbal)
- Presentation skills
- Insight development and analysis
- Project Management skills
- Adapting and responding to change
- Resilience and flexibility
- Strong eye for creative artwork
- Appreciation of customer behavior, trend analysis and insight
- Ability to collaborate within multi-segment environment and with diverse teams to deliver objectives.
Competencies:
- Creative Problem Solving
- Customer Focus
- Strategic Capability
- Collaboration and Influencing
- Results Oriented
- Deciding and Initiating Action
Education
Bachelor`s Degrees and Advanced Diplomas: Physical, Mathematical, Computer and Life Sciences (Required)
Deadline : Saturday, 26th August, 2023
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