Data analysts are responsible for analyzing data using statistical techniques.
Implementing and maintaining databases, gathering data from primary and secondary sources.
Identifying, analyzing and interpreting trends from the data.
To drive continual review of product offerings to ensure profitability.
To provide customer – competitors’ business intelligence for consistent marketplace advantage wherever the bank competes.
To analyze and provide insights and recommendations on existing product offerings.
Monitor market trends and customer needs, taking into consideration future technology/developments, competitor offerings, operational concerns, and changing regulations.
Conduct regular product reviews to ensure competitive advantage, product differentiation and ensure mobile banking features meet customer requirements.
Proactively identify customer/ market needs and develop new products/ services (or modify existing products/ services) to meet the identified needs.
Ensure communication of value proposition, functionalities and capabilities of new Mobile banking products to internal and external customers to drive product awareness, uptake and revenue mobilization.
Responsible for driving the sign-on, revenue, transactions count and volumes of the Mobile Financial Services platforms.
Overseeing the identification & development of new digital products.
Manage and evaluate all digital products for profitability and market viability across the Bank.
Implement framework for Digital Product Performance Monitoring.
Review regularly the portfolio of all Digital products against plan, target market needs for improvements and better result.
Identify market opportunities – wherever the Bank is operating and proactively uncover customer needs in order to develop well differentiated products.
Establish central database and repository of e-products (both existing and potential products) for the Bank.
Work with Product development Unit to ensure that all new products are thoroughly and rigorously tested before launch.
Ensure market research is carried out quarterly in order to provide the Bank with required consumer/market intelligence.
Ensure training of direct reports and retail sales teams on the bank’s Digital products and services.
Provide monthly insights into customer behavior which will lead to increased sign on and usage on digital platforms.
Periodically analyze digital channel products data and make recommendations.
Prepare management reports.
Develop a financial dashboard to monitor the Digital sales usage and acquisition.
Work with financial control to provide Daily and Monthly reports on Digital sales.
Profitability Report & Product Research and for competitor analysis.
Prepare Weekly and Monthly Reports to Track digital accounts to ensure 75% of zero balance account opened are funded.
Develop a financial dashboard to monitor the Digital sales usage and acquisition.
Determine weaknesses in performance and establish solutions to improve.
Periodic Responsibilities
Perform a quarterly industry survey to benchmark the Banks products in terms of Pricing and Benefits/Features.
Work Guide & References
Total Bank’s SOPs
Credit Policy Guide
Banking Act
Regulatory bodies guidelines and directives.
Abide by the bank’s ISMS (Information Security Management Systems) policies and procedures.
Safeguard the bank’s information assets in accordance with its ISMS policies and procedures.
Specifications
Minimum Education
A good first degree in any related discipline.
Relevant Masters’ degree will be an advantage.
Formal Training
A recognized professional qualification will an added advantage.
Minimum Experience
At least 3 years in leadership position with responsibility in Customer Life Cycle
Required Knowledge, Skills & Abilities:
A strong understanding of customers’ needs in order to develop products to meet those needs.
