Meta, the owner of Instagram, Facebook, and WhatsApp effective Tuesday, August 1st, 2023 will start applying VAT and other charges across its ad platforms for all Ghanaian advertisers.
Reference to Meta’s help page, all Meta ads in Ghana are subject to a value-added tax (VAT) and levies at the applicable local tax and levy rates. This will apply to advertisers whose ‘Sold To’ country is on their business or who have their personal address set to Ghana.
In the payment settings, users who are registered for VAT in Ghana will provide their details including VAT/TIN number.
Meta stated that the VAT TIN number will be shown on ad receipts. All VAT and levies will be added whenever a user is charged for ads regardless of whether they’re purchasing Meta ads for business or personal purposes.
Below are the taxes:
- 2.5% National Health Insurance Levy (NHIL): A fraction of the advertisement costs will be apportioned to support the Ghana’s National Health Insurance Scheme, aimed at providing accessible healthcare services to Ghanaians.
- 2.5% Ghana Education Trust Fund (GETFund): A contribution towards the development of educational infrastructure and resources through the GETFund, helping to enhance the quality of education in Ghana.
- 1% COVID-19 Health Recovery Levy: A special levy introduced in response to the COVID-19 pandemic, aimed at supporting healthcare and recovery efforts in the country.
- 15% Value Added Tax on All Advertising Services: This standard VAT rate will be applicable to all advertising services offered by Meta to advertisers in Ghana.
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